MARC: Melissa Aronczyk is Associate Professor in the School of Communication & Information at Rutgers University

The Climate of Publicity: Global Warming, Strategic Communication and the Anxieties of Influence
Annenberg 300
Thursday, January 18, 2018 - 12:00pm - 1:30pm

In this talk Aronczyk examines the strategic dimensions of communicating climate change, exploring a range of historical and contemporary efforts by professional influencers to promote, shape and influence what we talk about when we talk about environmental problems. In producing climate change as a public and policy issue, marketers and advocates also seek to reconcile orders of worth among their “stakeholders,” producing value that is recognized across competing perspectives. Aronczyk looks at how promotional campaigns bring environmental media of land, air and water in line with communications media and technologies. Drawing on archival research, ethnographic fieldwork, and interviews with marketing managers, public relations consultants, media strategists, and advocacy groups, Aronczyk discusses the cultural repertoires and communicative devices by which professional influencers attempt to make climate change legible to different imagined audiences.