Damon Centola's new book, CHANGE: How to Make Big Things Happen, will be released on January 19, 2021. In this book, Centola debunks popular myths about change, like the Myth of the Influencer, and show how people in the network periphery are essential for triggering social transformations in art, politics, medicine and popular culture. From the failure of Google Glass to the success of Black Lives Matter, Centola shows how social networks can either block innovation or spread it around the world. Find out more at www.damoncentola.com, and connect with Damon on Instagram and Twitter!
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